What are the disadvantages of using Adsense?

disadvantages of using Adsense

Publishers complain that the adverts within their site do not change and as a result repeat visitors do not get to see fresh adverts. Google could certainly rotate their adverts, but would bring up a new problem of how would that be linked with advertisers paying a rate per click? If Google is to remain the market leader — they need a heads up.

Let’s toss out the disadvantages of Adsense ads, and you decide if they are serious enough to exclude them from your websites. Without a doubt, they have become the most popular publisher program for price per click advertising, yet the flaws and disadvantages still exist.

Since its inception advertisers have chosen to advertise off-website because they felt that visitors would be less targeted than on-website; and that is a genuine concern. If you are visiting a website and notice an advert then the chances are you are not particularly concentrating on its content.

Adsense adverts can be distinguished from others, and therefore people may choose to ignore them without even a second thought. This has been a hot topic of bloggers and one that could contain a lot of truth. Many people have blamed Google for this, and their decision to include text that says ads by Google beneath the advert.

Let’s include the publishers who fail to ever gain the revenues they anticipated when starting the program. Those only gaining 30-40 visitors a day to their website would be unlikely to earn even one dollar a day; many advertisers talk of rates such as 1.5% – 5% for traffic to click conversion, while only gaining around $.10 per click. Obviously these smaller websites could use some local SEO help or other ways of building out their sites to gain more traffic.

Obviously this math doesn’t work out great but you can hardly blame advertisers or Google if you are not bringing enough traffic to your website. The key is to bring targeted traffic to your website; visitors that are likely to click on adverts. It is said it may be easier on other programs which allow figures such as 75% share of advertising revenues for the publishers.

A newer complaint on the disadvantages of Adsense is that it has become tacky. Its appearance on websites that generally appear to be designed in a DIY fashion has lead people to associate them inextricably. This can only be tackled through Adsense itself evolving to a more attractive and bigger brand of products while those who currently use Adsense are restricted.

We should mention that Google also has to tackle the issue of click fraud which is anticipated to count for over 15% of click through rate in content. This has meant that advertiser’s who have been particularly affected, have moved away to other programs or have restricted their advertising to search.

This means less competition in content and smaller revenues for publishers. The result is that publishers who previously had high yielding ads now have to alter their content to ensure they get any adverts at all. The click fraud issue can be put on the publisher themselves and if not addressed could bring Adsense to its knees.

Google Adsense also does not pay enough for their search program. Other similar programs pay higher rates and if publishers decide to go elsewhere then the problems will occur for advertisers and publishers alike. Although Google fails to pay adequately for their searches, another major issue with Adsense is that it does not have a powerful database of graphic adverts. Many advertisers prefer graphically driven ads, but this has yet to materialize with Google.

Publishers complain that the adverts within their site do not change and as a result repeat visitors do not get to see fresh adverts. Google could certainly rotate their adverts, but would bring up a new problem of how would that be linked with advertisers paying a rate per click? If Google is to remain the market leader — they need a heads up.

Adwords also has major advantages that some publishers have ignored… its CPC rates can be chosen by the advertisers so that even when they feel that they are not getting the results they expect, they can lower their prices and still use your pages. Ouch!

Dany